Reducing Costs Impacts Profitability $-for-$
Typically, your company attends trade shows with the expectation of securing leads to increase
Read MoreTop 4 Exhibit Metrics that Identify Marketing Success
Although many think that the purpose of a trade show is to get a broad array of product and services in front of a large number of people in one place with the use of custom trade show exhibits, the real value comes from the making contact and building relationships with individuals qualified to do …
Continue reading "Top 4 Exhibit Metrics that Identify Marketing Success"
Keeping Sales Informed…and Happy
It is generally accepted that marketing, like the use of custom trade show exhibits, is everything that a company does to reach and begin to persuade a sales opportunity, and sales is everything that a company does to close the sale and gain a customer. Despite their common end goal – get more revenue and …
Diving into the Profit Equation
Your teams accomplishments must be linked to business profitability. As far as mathematical equations go, it’s pretty simple: Revenue – Expenses = Profit. This may also be identified as trade show ROI (return on investment). But getting to the final numbers for both Revenue and Expenses is not! Many factors influence the level of both …
Find a Seat at the Table
As an Event Manager, you know how critical your job is to the success of your trade show booth design company. Or do you? Ask yourself these critical questions: Is trade show participation just a check box that needs to be filled or are you attending because “the company always has?” Is your department so …
Falberg’s Interview: Improving Your ROI Through Smart Design – Part II
Events in America, the most comprehensive database of professional events and trade shows in the USA and Canada, interviewed Brad Falberg, President of Exhibitus, a company that caters to all your trade show services and needs, at ExhibitorLive in Las Vegas in late February 2016. In this video interview, Falberg talks about the value of design …
Continue reading "Falberg’s Interview: Improving Your ROI Through Smart Design – Part II"