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How to Accurately Measure Your Trade Show Marketing ROI
In order to be successful as an exhibitor at a trade show, you need to accurately measure and
Read MoreUse the Payback Ratio to Report and Compare the Value of Your Events
A great tool for conveying the trade show ROI is the payback ratio. This is the ratio of the total value of estimated revenue, cost savings and promotion value gained through event activity, divided by the event cost. It is expressed as: Total Value of the Event ($) Total Cost of the Event …
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Sales Opportunities are an Effective Measure of Marketing Success
Marketing as a function has many responsibilities, most of which are aimed at creating sales opportunities and improving the probability of closing sales for the company. This makes the Sales Team an important customer of the Marketing Team. In most companies, the pressure of producing sales results is constant. The financial strategy for a company …
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Using Customer and Prospect Feedback to Improve Marketing Events
Although trade show ROI and efficiency measurements are important, customer feedback on the value and effectiveness of your events may be the most valuable information you can get. Events are communication and engagement tools with the goal of gaining specific, desirable behavior from participants. This behavior only occurs if participants are persuaded and motivated to …
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Fun Alternatives to Your Typical Event Survey
Surveys are one of the most common techniques used by businesses to assess the interest of and collect feedback from their consumer base. The post-trade show survey has been around almost as long as trade shows have; and while the scope of conventions have adapted and grown throughout the years, survey styles have remained virtually …
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Improving Lead Quality with “Next Step” Follow-Up
You’ve designed your program for success through trade show ROI tactics. And sure enough, the three days at the show go by without a hitch. Everyone is excited about the many productive conversations your sales team has had with top prospects. And the accolades for your beautiful new trade show booth design could be heard …
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