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Using Customer and Prospect Feedback to Improve Marketing Events
Although trade show ROI and efficiency measurements are important, customer feedback on the value
Read MoreFun Alternatives to Your Typical Event Survey
Surveys are one of the most common techniques used by businesses to assess the interest of and collect feedback from their consumer base. The post-trade show survey has been around almost as long as trade shows have; and while the scope of conventions have adapted and grown throughout the years, survey styles have remained virtually …
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Improving Lead Quality with “Next Step” Follow-Up
You’ve designed your program for success through trade show ROI tactics. And sure enough, the three days at the show go by without a hitch. Everyone is excited about the many productive conversations your sales team has had with top prospects. And the accolades for your beautiful new trade show booth design could be heard …
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Reducing Costs Impacts Profitability $-for-$
Typically, your company attends trade shows with the expectation of securing leads to increase overall sales. But often overlooked is the opportunity that trade shows present to save the company money. Here are four top ways to help impact the bottom line at your next trade show. Schedule Value-Add Meetings Having representatives from various areas …
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Top 4 Exhibit Metrics that Identify Marketing Success
Although many think that the purpose of a trade show is to get a broad array of product and services in front of a large number of people in one place with the use of custom trade show exhibits, the real value comes from the making contact and building relationships with individuals qualified to do …
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Keeping Sales Informed…and Happy
It is generally accepted that marketing, like the use of custom trade show exhibits, is everything that a company does to reach and begin to persuade a sales opportunity, and sales is everything that a company does to close the sale and gain a customer. Despite their common end goal – get more revenue and …