3 Ways to Make Your Trade Show Exhibit Work for You

When your company participates in a trade show, your exhibit is an innovative marketing tool that should convince attendees to stop and learn more about you. Competition for attention can be steep, with multiple booths and exhibitors working within the same network of trade show attendees. Your trade show design plays a large part in…

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How to Accurately Measure Your Trade Show Marketing ROI

In order to be successful as an exhibitor at a trade show,  you need to accurately measure and define your trade show ROI. Tradeshow costs, including floor space rental fees, booth design and construction, shipping costs, set-up charges, staff travel, and so much more, add up quickly. It’s essential to measure the total value to…

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3 Tips for Effective Crowd Control

The date for your next trade show is quickly approaching. Your brand messaging is on point. Your brand ambassadors are on board and prepared to engage your audience. The pieces are all coming together and the excitement is building. After collaborating with a professional design house on the ideal custom island design for your upcoming industry…

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Is Trade Show Marketing Worth the Investment? | Exhibitus

Is Trade Show Marketing Worth the Investment?

Attending a trade show is a big investment, but when done correctly, it’s worth the upfront cost. Even with the rise of the digital age, trade show marketing is alive and well. In addition to your trade show ROI, the value of achieving face-to-face interaction with current and potential customers and industry influencers cannot be…

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3 Ways Tradeshows Can Maximize Your B2B Marketing Strategy | Exhibitus

3 Ways Tradeshows Can Maximize Your B2B Marketing Strategy

In-person events like tradeshows are a valuable tactic for B2B marketers, but you have to approach them with an effective strategy in order to get the most out of your investment. Otherwise, your tradeshow booth could be a flop, generating little to no interest and leaving you wondering if the time and money you spent…

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