6 Trade Show Booth Lighting Tips | Exhibitus

6 Trade Show Booth Lighting Tips

Drawing the eye of your event attendees is always the goal, but it’s no easy feat. From location to size, many factors go into the number of visitors that make their way to your exhibit. However, often lighting is not a high priority and can easily be overlooked when renting an exhibit.  With your next…

Read More

Is Trade Show Marketing Still Important?

As the pervasiveness of the digital world has evolved, there have been predictions that face-to-face activities, such as in-person meetings between colleagues in different geographies, or trade show attendance that requires a plane ride, would no longer be necessary. However, over the past four years, global business travel has continued to climb six percent annually,…

Read More

“Mending the Message” to Improve Event ROI – Part 2 | Exhibitus

“Mending the Message” to Improve Event ROI – Part 2

In “Mending the Message” – Part 1, we learned that target audiences often end up more baffled than educated about respective offerings because the sales message becomes buried under the “hip” graphics, clever (but vague) ad themes, and too-complicated interactive engagements. All of the money spent on various aspects of an exhibit could actually serve…

Read More

How to Leverage Facebook for Your Event | Exhibitus

How to Leverage Facebook for Your Event

Advertising the fact that you’re attending an event before it begins is a great way to increase your trade show ROI. The more excitement you create for attendees leading up to a show, the more you will have visit your exhibit when you get there. There are several ways you can generate this interest, but…

Read More

3 Tips to Utilizing Trade Show Exit Surveys | Exhibitus

3 Tips to Utilizing Trade Show Exit Surveys

When done well, trade show exit surveys can offer meaningful and actionable insights that will move your program forward and improved trade show ROI. If you are looking for greater understanding of  perception, awareness, and intent from visitors who engaged with your company at an event, ask them while it’s all still top of mind.…

Read More