How to Use Content Marketing at Your Next Show

An effective content strategy is essential to a successful trade show program. You can have the most extravagant, expensive exhibit that is the talk of the show, but without a proper marketing plan in place, you could find yourself looking back at your trade show ROI in disbelief. Getting attendees to your booth is only…

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A Detailed Timeline for Trade Show Planning | Exhibitus

A Detailed Timeline for Trade Show Planning

Exhibiting at a trade show can be a sizable investment for many businesses, but making the most out of every event is essential for new leads and impressing customers. One of the best ways to increase your trade show ROI is by taking time on the front end to make a detailed plan for each…

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“Mending the Message” to Improve Event ROI – Part 1

The next time you are on a trade show floor, ask yourself, “Can I tell what these companies do by looking at their exhibits?”  Better yet, “What is their primary selling proposition?”  And, “Can I spot a clear message that is strong enough to compel  prospects to actually enter this booth?” Chances are you will…

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3 Ways to Ensure that Your Trade Show Marketing is Legal and Compliant

Trade shows are an important way to satisfy the need for in-person communication in today’s digital world. Ironically, once at a show, technology  offers compelling opportunities for engagement with a target audience. Events are hosted multiple times a month in industries like health & fitness, food & beverage, and cosmetics. It’s easy when preparing for…

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How to Prevent a Trade Show Crisis

Unfortunately, trade shows are not immune to a potential crisis occurring. Things like severe weather, accidents, protests and attacks are all situations that are out of any vendor or attendee’s control. While it is nearly impossible to stop these crises from happening, you can limit the effect they have on your business’ trade show ROI.…

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