Is Trade Show Marketing Worth the Investment? | Exhibitus

Is Trade Show Marketing Worth the Investment?

Attending a trade show is a big investment, but when done correctly, it’s worth the upfront cost. Even with the rise of the digital age, trade show marketing is alive and well. In addition to your trade show ROI, the value of achieving face-to-face interaction with current and potential customers and industry influencers cannot be…

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3 Ways Tradeshows Can Maximize Your B2B Marketing Strategy | Exhibitus

3 Ways Tradeshows Can Maximize Your B2B Marketing Strategy

In-person events like tradeshows are a valuable tactic for B2B marketers, but you have to approach them with an effective strategy in order to get the most out of your investment. Otherwise, your tradeshow booth could be a flop, generating little to no interest and leaving you wondering if the time and money you spent…

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Most Common Mistakes When Creating a Custom Environment | Exhibitus

Most Common Mistakes When Creating a Custom Environment

Exhibiting at an industry exhibition or trade show offers certain  advantages over other marketing activities. These types of events give prospects a chance to see products up close and take part in hands-on demonstrations. They are also an ideal environment for company representatives to engage with prospects and strengthen relationships with existing clients. However, it…

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Understanding the Critical Success Factors for Event ROI | Exhibitus

Understanding the Critical Success Factors for Event ROI

The three essential elements of any successful tradeshow marketing event are: The Right Participants The Right Message The Right Action Getting these right will deliver a positive return on the investment your company has made and will provide you with results you can measure and use to continually improve your program. The Right Participants You…

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Understanding the Science Behind an Exhibit Floor Plan | Exhibitus

Invincible Island: Understanding the Science of an Exhibition Floor Plan

When it comes to the layout of your custom trade show exhibit design, understanding the science behind the floor plan is crucial. Without a thorough idea of how your exhibit will be designed, you won’t achieve the results you want and your design won’t be effective. Creating an invincible custom island is all about the design…

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