Is Trade Show Marketing Still Important?

As the pervasiveness of the digital world has evolved, there have been predictions that face-to-face activities, such as in-person meetings between colleagues in different geographies, or trade show attendance that requires a plane ride, would no longer be necessary. However, over the past four years, global business travel has continued to climb six percent annually,…

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“Mending the Message” to Improve Event ROI – Part 2 | Exhibitus

“Mending the Message” to Improve Event ROI – Part 2

In “Mending the Message” – Part 1, we learned that target audiences often end up more baffled than educated about respective offerings because the sales message becomes buried under the “hip” graphics, clever (but vague) ad themes, and too-complicated interactive engagements. All of the money spent on various aspects of an exhibit could actually serve…

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How to Leverage Facebook for Your Event | Exhibitus

How to Leverage Facebook for Your Event

Advertising the fact that you’re attending an event before it begins is a great way to increase your trade show ROI. The more excitement you create for attendees leading up to a show, the more you will have visit your exhibit when you get there. There are several ways you can generate this interest, but…

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3 Tips to Utilizing Trade Show Exit Surveys | Exhibitus

3 Tips to Utilizing Trade Show Exit Surveys

When done well, trade show exit surveys can offer meaningful and actionable insights that will move your program forward and improved trade show ROI. If you are looking for greater understanding of  perception, awareness, and intent from visitors who engaged with your company at an event, ask them while it’s all still top of mind.…

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5 Things to Watch for When Renting Trade Show Displays

Renting an exhibit for a trade show is one of the best ways to save money, without sacrificing an appealing representation of your brand.   Also, going with a trade show display rental eliminates the stress and expense of building and storing a custom exhibit. But, successfully renting an exhibit requires crystal clear communication between your…

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