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A Manager’s Guide to Surviving A Trade Show

Whether you’re a newcomer or a seasoned veteran, it’s no secret your preparedness plays a great role in a trade show’s success. From trade show exhibit design to staff training, you have a lot of responsibilities, and keeping tabs on all of the moving parts while in the midst of a show can be overwhelming. […]

The Ultimate Follow-Up Checklist for Trade Show Managers

According to Salesforce, the world’s most popular customer relationship management software, a shocking 80 percent of exhibitors don’t follow up with leads after a trade show. In one of their recent studies, if a salesperson reached out at all, it often took 50 days. It’s likely that after that much time has passed, the lead […]

How To Attract And Connect To Your Audience In Your Trade Show Exhibit

Driving trade show attendees to your exhibit is not an easy feat, as it requires understanding what appeals to your target audience and then having the vision to create such an environment. But you’ve done your due diligence and have successfully designed a one-of-a-kind, attention-grabbing custom trade show exhibit – now what?! If you want […]