Don’t Make These 10 Trade Show Exhibit Mistakes

From choosing the right trade show booth rental to determining event ROI, marketing managers juggle a lot of moving parts. With so many responsibilities, it is easy to make mistakes and not learn from them until it is too late. That’s why we have created this list of the top ten event mistakes to help […]

Building a Trade Show Budget? 15 Things to Consider Before You Begin

One of the most difficult—yet important—tasks marketing and event managers face is putting together a budget for a trade show program. Determining trade show ROI from last year’s activities is an important piece of information to review. But it is more important to begin the process by setting goals for the entire program, based on […]

Tips for Preparing for an Outdoor Trade Show

Though you have the same goals at an outdoor event as you do with an indoor one, your preparation and planning will look quite different. From your trade show design to the weather, there are a variety of factors to ensure the show is a success. Whether you’re a first-time exhibitor or a veteran, here are four tips to keep in mind […]

7 Money-Saving Tips to Improve Your Trade Show ROI

When determining your trade show ROI, every cent counts. Keeping a meticulous record of trade show costs can help you prepare for next year’s show schedule and program budget. Plus, staying on top of your invoices can uncover mathematical errors or typos that could, unknowingly, impact your bottom line. Here are some tips to save […]

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