Trade shows are an essential part of marketing for business. Yet, the trade show industry is oftentimes considered one of the least environmentally-friendly industries in the world. Convention centers typically have large physical footprints and hosting trade show events consume an ample amount of energy.
Given the scale of a trade show convention center, it may be difficult for event marketers to imagine having a positive effect on the environment. The reality is that exhibitors can take a number of steps to help the environment by incorporating eco-friendly considerations into their exhibit designs.
A partner that specializes in custom trade show design can help you build energy savings into your exhibit. Here’s a few ways how.
Use Eco-Friendly Materials in Your Custom Trade Show Exhibit
One of the many advantages of partnering with a custom exhibit design house is that they can create innovative designs tailored to the specific needs of your company. For example, custom island exhibits can be constructed using sustainable materials that are lighter in weight, requiring less energy to ship to event locations,
Flooring, walls, podiums, display stands and banner displays can be made from renewable materials such as bamboo, sisal, seagrass and cork. Recycled rubber, metal,and plastic can also be used for components of your custom exhibit, reducing the carbon footprint associated with production.
Use LED Lighting in Your Custom Island Exhibit
Lighting plays a key role in making your trade show exhibit stand out from competitors on the trade show floor. However, traditional incandescent or halogen lighting uses a significant amount of energy. LED lighting offers an excellent alternative without sacrificing illumination effectiveness.
LED lighting uses as much as 95% less energy compared to traditional lighting displays. LED lighting can be integrated into your custom island design in creative ways that attract attendees to your exhibit and illuminate your brand. Plus, LED lights emit less heat and last longer than other lighting options. This makes LED lighting a savvy way to conserve energy.
Use Energy Efficient Accessories in Your Custom Trade Show Exhibit
The electricity that powers your trade show exhibit is provided by the convention center or exhibit venue. The cost for this electricity is based on assumed energy consumption. But you can still reduce consumption at a trade show by combining smart technology and energy efficiency in your custom exhibit.
Use energy efficient electronic signage to attract attendees to your exhibit and Energy-Star certified video monitors to showcase your brand and products to prospects. Using less energy helps the environment by reducing power plant emissions that come from burning fossil fuels to create electricity.
Leave the Trees Standing
Digital signage using LED monitors can replace much of the printed information in the booth, which has the added benefit of being easy to change from show to show. For attendees that need more in-depth content to take back to their offices, send them on their way with a USB flash drive pre-loaded with sortable company and product descriptions, or a small card describing where detailed information can be found on the company’s web site. Better yet, you can provide eLiterature service at your exhibit where a visitor can email themselves the specific information they are interested in, which provides a “green” method of providing the information and insight on what products or services were meaningful at the show. Since many attendees travel long distances to attend a show, they will also appreciate carrying home a lighter load.
The right custom design house can help you create an environmentally-friendly exhibit that effectively showcases your brand to prospects. Exhibitus specializes in collaborating with companies on custom designed exhibits. Contact us today at 800.770.4392 to get started.