Tips for Preparing for an Outdoor Trade Show

Though you have the same goals at an outdoor event as you do with an indoor one, your preparation and planning will look quite different. From your trade show design to the weather, there are a variety of factors to ensure the show is a success. Whether you’re a first-time exhibitor or a veteran, here are four tips to keep in mind…

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7 Money-Saving Tips to Improve Your Trade Show ROI

When determining your trade show ROI, every cent counts. Keeping a meticulous record of trade show costs can help you prepare for next year’s show schedule and program budget. Plus, staying on top of your invoices can uncover mathematical errors or typos that could, unknowingly, impact your bottom line. Here are some tips to save…

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To Rent, Buy, Or Go Hybrid

“To Rent, Buy, or Go Hybrid: Your Exhibit Decision” “According to industry research, business-to-business exhibitions capture over forty percent of marketing budgets for companies that attended face-to-face events. Anyone involved in this fast-paced segment of the marketing world understands…” Click to download this white paper.

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5 Factors to Consider When An Agency is Involved

For face-to-face marketing programs to reach their objectives, many different skill sets are required. Most companies deal directly with a face-to-face marketing agency (“Face-to-Face”) that can provide a complete package of event capabilities, from architectural design to graphic messaging to interactive engagement – all wrapped with measurement criteria to determine results. However, certain companies, typically…

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