“Mending the Message” to Improve Event ROI – Part 1

The next time you are on a trade show floor, ask yourself, “Can I tell what these companies do by looking at their exhibits?”  Better yet, “What is their primary selling proposition?”  And, “Can I spot a clear message that is strong enough to compel  prospects to actually enter this booth?” Chances are you will…

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3 Ways to Ensure that Your Trade Show Marketing is Legal and Compliant

Trade shows are an important way to satisfy the need for in-person communication in today’s digital world. Ironically, once at a show, technology  offers compelling opportunities for engagement with a target audience. Events are hosted multiple times a month in industries like health & fitness, food & beverage, and cosmetics. It’s easy when preparing for…

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Exhibitus Named to the Exhibitor Magazine’s 2018 Find It – Top 40

Award Honors the Exhibit Industry’s Top Exhibit Producers  **** Atlanta, Georgia (PRWEB) 22 March, 2018 – Exhibitus announced today that Exhibitor Media Group, publisher of Exhibitor, the award-winning monthly magazine featuring best practices in trade show marketing, and Find It Marketplace, the buyer’s guide to trade show products and services, has named Exhibitus to the 2018…

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How to Prevent a Trade Show Crisis

Unfortunately, trade shows are not immune to a potential crisis occurring. Things like severe weather, accidents, protests and attacks are all situations that are out of any vendor or attendee’s control. While it is nearly impossible to stop these crises from happening, you can limit the effect they have on your business’ trade show ROI.…

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