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Face-to-Face Marketing: The Original Social Media

Back before everyone was connected to everything by a simple tap of the finger, “social media” was found in face-to-face marketing. In fact, trade shows date back to bazaars in 7th century Persia, where people met to create and share information and ideas. Social media serves the same function, but lives in the virtual space. […]

Exhibitus Again Named To Event Marketer’s FAB 50

Exhibitus is pleased to announce that for the third consecutive year it has been named to The FAB 50, Event Marketer’s list of top fabricators serving the event and trade show industry. “We are excited to again be named as one of the top 50 exhibit design firms in the U.S.,” said Exhibitus’ President Brad Falberg. […]

What Does Success Look Like?

Characteristics of a Successful Trade Show Marketing Program Over the 20+ years of serving clients across many industries, Exhibitus has made note of characteristics of trade show programs that seem to outpace their competitors. These differentiators are ones that companies should strive to achieve in order to reach the desired trade show ROI. We are […]

7 Ways to Use Video to Improve Booth Engagement

Trade show exhibits have evolved past the simplicity of a few tables, chipper sales representatives and a stack of brochures. In order to engage the audience and create memorable experiences, exhibitors have to embrace technology. Are you looking for ways to improve booth engagement and achieve stronger sales results? Incorporating video into your trade show […]

5 Ways to Maximize Your Booth Location

You can’t always get what you want, including prime spots on the exhibit floor. If you landed a less-than-desirable location for your booth, don’t be discouraged. Location is just one of several factors that influence the success of your exhibit. There are quite a few ways to make the best of your booth’s location, including […]