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Our Top Tips for Creating the Perfect Trade Show Exhibit RFP

Working with a custom exhibit house is a great way to get your company to stand out from the crowd at your next trade show exhibit. Finding the right firm starts with a request for proposal, or an RFP. The RFP is a blueprint for what you want out of your trade show design and […]

Engage More Customers with “Smart Design”

It’s true! The design of your trade show exhibit influences your ability to engage and connect with customers. “Smart Design,”  based on collaboration, empathy, and the understanding of human behavior, is a process that helps net a positive trade show ROI by assuring that the design will effectively reach your target audience, while meeting company […]

Three Factors That Will Make or Break the ROI of Your Event

At the core of event success measurement are three critical factors that provide the template for a compelling data set that will pique the interest of executives ultimately responsible for the experiential marketing activities at your company.  These must-have “critical success factors” are: Attracting enough of the right people to your exhibit or event, that […]