Preventing Trade Show “Technical Difficulties”

There are a few things that can make or break a trade show event, and technical difficulties lead the way in unexpected setbacks. Unfortunately, the best trade show booth design won’t make the impact you’ve worked hard to achieve if your images won’t display on the monitor, the sound isn’t working or you can’t connect […]

What You Need to Know About Promotional Products for Your Next Event

Frisbees, pens, keychains and koozies: these are the same old “keepsakes” you get at every event. You’ve probably experienced receiving other uninspired, branded promotional products at an exhibit, only to leave them behind in the hotel room or in the trash. While some people think giveaways are an outdated marketing strategy, the right kinds of […]

Your Staff is Essential for Obtaining, Measuring & Reporting Great ROI on Your Events!

It is a demonstrated fact that a well-trained staff delivers higher event payback. Do you know they are essential to measuring and reporting your results as well? To be effective, custom trade show exhibit and event staff must be clear on the company’s objectives for participating in a marketing event, what the measurable expected outcomes […]

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