The Industry Terms You Need to Know for Event Marketing

  Are you new to the trade show industry? At first, the industry terms that fly around the event marketing space can be confusing. Fortunately, you can learn the basics of trade show marketing after attending a show or two. Before long, you will know what each term means, and understand how it impacts your […]

Exhibitus’ Client, Toshiba Global Commerce Solutions, Wins Platinum Hermes for Engagement Experience

Exhibitus Also Honored for its “Go…” Advertising Campaign ***  Atlanta, Georgia (PRWeb) 25 May  2017 – Exhibitus announced today that the company’s client, Toshiba Global Commerce Solutions, Inc. (Toshiba), has received a platinum Hermes Creative Award for its interactive engagement at the 2017 National Retail Federation (NRF) exhibition in January. Toshiba’s theme for this year’s […]

Outdoor Exhibits 101

Outdoor trade shows and events give businesses the opportunity to interact with potential customers in creative and unique ways that aren’t possible in the indoor space. However, in order for attendees and your staff  to have the best possible chance for positive interactions, it’s important that your trade show design considers all aspects of the […]

The Value of Staff and Stakeholder Surveys

  Staff and Stakeholder surveys are one of the most valuable measures of event effectiveness. They provide “internal customer feedback” for your events.  This critical information should be a cornerstone for any well-run event marketing program. These surveys serve to measure the perception of event marketing effectiveness among those who worked or funded the event. Often, […]

3 Ways to Make Your Trade Show Exhibit Work for You

When your company participates in a trade show, your exhibit is an innovative marketing tool that should convince attendees to stop and learn more about you. Competition for attention can be steep, with multiple booths and exhibitors working within the same network of trade show attendees. Your trade show design plays a large part in […]

How to Accurately Measure Your Trade Show Marketing ROI

In order to be successful as an exhibitor at a trade show,  you need to accurately measure and define your trade show ROI. Tradeshow costs, including floor space rental fees, booth design and construction, shipping costs, set-up charges, staff travel, and so much more, add up quickly. It’s essential to measure the total value to […]

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