Tips for Finding the Right Trade Show Events for Your Brand

Trade shows are an effective way for businesses to network with prospects and gain new sales opportunities. A custom trade show design will help you stand out from your competitors, but exhibiting at the right trade show or marketing events is the first step to effectively increasing brand awareness across a broader segment of the […]

5 Top Tips for Incorporating Music in Trade Show Environments

There are many important things to consider when designing your trade show exhibit experience. Awe-inspiring custom environment design, brand-affiliated color themes, and thoughtful, effective lighting options are just a few of the essential elements to think about. But what about trade show marketing strategies that incorporate music in your custom environment? If you decide to […]

Using Customer and Prospect Feedback to Improve Marketing Events

Although trade show ROI and efficiency measurements are important, customer feedback on the value and effectiveness of your events may be the most valuable information you can get. Events are communication and engagement tools with the goal of gaining specific, desirable behavior from participants. This behavior only occurs if participants are persuaded and motivated to […]

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