Why Engage with Food in a Trade Show Environment

Let Them Eat Cake! When it comes to attracting attendees to your custom environment design, one of the easiest ways to draw traffic is by including food and beverage items for your visitors to enjoy while in the exhibit.  Food immediately appeals to at least four-out-of-five physical senses: smell, sight, taste and touch. Some food […]

Reducing Costs Impacts Profitability $-for-$

Typically, your company attends trade shows with the expectation of securing leads to increase overall sales.  But often overlooked is the opportunity that trade shows present to save the company money. Here are four top ways to help impact the bottom line at your next trade show. Schedule Value-Add Meetings Having representatives from various areas […]

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