Most Common Mistakes When Creating a Custom Environment | Exhibitus

Most Common Mistakes When Creating a Custom Environment

Exhibiting at an industry exhibition or trade show offers certain ¬†advantages over other marketing activities. These types of events give prospects a chance to see products up close and take part in hands-on demonstrations. They are also an ideal environment for company representatives to engage with prospects and strengthen relationships with existing clients. However, it…

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Understanding the Critical Success Factors for Event ROI | Exhibitus

Understanding the Critical Success Factors for Event ROI

The three essential elements of any successful tradeshow marketing event are: The Right Participants The Right Message The Right Action Getting these right will deliver a positive return on the investment your company has made and will provide you with results you can measure and use to continually improve your program. The Right Participants You…

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Understanding the Science Behind an Exhibit Floor Plan | Exhibitus

Invincible Island: Understanding the Science of an Exhibition Floor Plan

When it comes to the layout of your custom trade show exhibit¬†design, understanding the science behind the floor plan is crucial. Without a thorough idea of how your exhibit will be designed, you won’t achieve the results you want and your design won’t be effective. Creating an invincible custom island is all about the design…

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Event Marketing Trends to Take Advantage of in 2017 | Exhibitus

Event Marketing Trends to Take Advantage of in 2017

Trade shows are a great way to increase brand awareness and drive sales, but the way people visit and experience these events is always changing. The way to keep up and keep attendees interested in your company is by understanding current event marketing trends. While the focus used to be on premium giveaways, laptop product…

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Best Practices for Tradeshow Lead Management | Exhibitus

Best Practices for Trade Show Lead Management

A custom designed trade show exhibit is sure to generate a flood of prospects to your brand. The question quickly becomes what to do with all those leads. Many think lead management begins after the trade show, but it actually begins before the doors to the show floor open. Having a robust lead management system…

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