Exhibitus Adds Industry Veteran to Support Accelerated Growth
Lynn Reves brings 20 years of trade show experience to Marketing and the Company’s Newly-Formed Results Division ****
Atlanta, Georgia (PRWeb) 16 August 2014 – Exhibitus today announced Lynn Reves has joined the company as Director of Marketing. In addition, Reves will be responsible for the development and growth of Exhibitus’ recently established Results Division.
Reves, a 20 year industry veteran, has held a number of roles at Nomadic Display, a leading producer of modular and portable display solutions. For the past six years as Vice President – North American Sales & Distribution, she was responsible for the company’s goals of market share and market penetration by training and nurturing sales organizations within the company’s North American distribution channel. Prior to that, she spent two years as Vice President – Customer and Design Services.
Reves joins the company as Exhibitus is enjoying significant revenue growth and is rapidly gaining market share. “I am very excited to add another highly-talented industry veteran to the Exhibitus team,” says Exhibitus President Brad Falberg. “Lynn’s previous accomplishments demonstrate that she understands what clients need for face-to-face marketing experiences to be successful. In her role as Director of Marketing, she will develop programs and campaigns that resonate with the event marketing industry and gain greater awareness of our expertise.”
Over the past eight years, Exhibitus has grown to be a leading designer and manufacturer of custom-built exhibits for face-to-face marketing experiences. The company’s success has been driven by the philosophy “Design Matters”, meaning that any face-to-face marketing structure should be designed to represent and support a company’s brand, regardless of logo representation. Falberg continues, “We believe the industry has become far too generic in its approach to building exhibit structures. It’s our mission to link our clients’ brands to target audiences through great design.”
In addition to her Marketing responsibilities, Reves will lead the development of the company’s Results Division. This operation will provide training programs and ROI measurement tools needed for exhibitors to evaluate the success of face-to-face marketing, answering age old questions such as “why should we exhibit?”, “where should we exhibit?” and “how do we know our exhibit was a success?”.
Reves holds a Bachelor’s degree in Mass Communications with a specialized track in from Virginia Commonwealth University in Richmond, VA.Tweet
August 16, 2014