Having an eye-catching design is one of the most effective ways to reach an audience of thousands in a short period of time. By utilizing popular design trends for your island display, you’ll maximize your time on the convention show floor and make your experience a profitable one.
Here are a few big trends in trade show island design in 2016.
Custom Designed Island Displays Are Trending Up
Using a custom environment design is becoming one of the most popular trends among trade show marketers. In order to generate the business leads you want, you have to personalize your island display and make your branding memorable.
From tasty edibles in the booth to exhibits crafted entirely from a company’s own products, creating a unique experience what will draw your attendees’ attention straight to you.
Working with an experienced custom design house captures attention and makes a lasting impression on trade show attendees.
Lighting is Key Trend in Island Displays
In 2016, there’s been an increased focus on the element of lighting and its many different uses in an island display. On occasion, dozens of lighting displays in the exhibition hall can overwhelm even the most seasoned attendee. Therefore, lighting can be a make-or-break factor when attendees are deciding whether or not to visit your booth.
One of the lighting trends we’ve seen so far this year is the use of LED lights and lightbox displays. These trends function as a powerful advertising tool in two ways. First, it allows your brand to be seen from across the show floor. Second, it will capture an attendee’s attention without overwhelming them.
Lightboxes can be easily incorporated into island displays to create an inviting space for prospects to explore.
Creative Brand Messaging Has a Big Impact on Island Displays
Using an island exhibit that doesn’t shout your brand from across the show floor isn’t going to result in the attention your business needs to generate leads. However, when you incorporate creative brand messaging into your island display, it sparks immediate interest.
In order to achieve this goal, your exhibit must do more than display your logo or a marketing slogan. Creative brand messaging unifies color, font and placement of the message you want to convey about your brand. Being intentional about these elements makes your island display stand out, increasing traffic to your booth and raising the probability of meeting your corporate objectives.
Exhibitus is a custom design house that collaborates with you to create imaginative island displays to effectively promote your brand. If you’re ready to take your trade show marketing to the next level, contact us today at 800-770-4392 and one of our representatives will help you get started.