“Reliability Starts Here”
Yamaha primary mission is to create lifetime memories on the water. Its exhibit design goal was to create an exhibit that would demonstrate how its various product lines of outboard motors connect and contribute to the boating world.
Recognizing that boating is a world of curves, Exhibitus used arched, organic shapes throughout the exhibit to suggest both forward and upward movement, as well as the fluid nature of water.
The architecture of the exhibit was built so as to not detract from the products, but rather provide a complementary vessel for the company’s brand promise.
Yamaha’s success in the marketplace can be traced to the company’s commitment to innovative products designed for the ultimate in reliability. As a testament, boaters over the years have continued to share stories of extreme reliability and performance on the water.
In designing the exhibit structure, it was important that the message “Reliability Starts Here” be graphically stated and confirmed visually through highly-crafted construction as well as choice and treatment of materials.
The restrained use of brushed stainless steel on the display edges and trim echoes Yamaha’s strength as an established, refined and premiere brand. Product displays were also constructed to provide strong, reliable housing for the motors.
Boating reflects fun and recreation. The exhibit was designed to connect the audience with the emotions that boating experiences evoke.
The exhibit is composed of individual displays of Yamaha’s outboard families, each with life-sized color backdrops calling to mind particular boating experiences. As customers approach the displays, they are immediately immersed in a moment of boating enjoyment.