Your Pet. Our Passion.
Nestlé Purina has built its reputation on trust. The Purina® brand consistently ranks as a leader in trust among pet owners. The company has a team of more than 500 global scientists, including nutritionists, who create formulas specific to a pet’s needs.
For 2015, Purina’s objectives included raising awareness and respect among the veterinarian community for the company’s products and approach.
Exhibitus’ design included a bold use of color and brand elements to draw attendees and distinguish the company’s space from the “noise” of the trade show floor. The visual imagery of interchangeable fabric lifestyle graphics created a sense of respect for Nestle Purina’s focus on science and innovation.
To educate veterinarians about the company’s new and innovative products, the exhibit had to comfortably accommodate engagement with attendees.
Lightweight illuminated materials created a visual feeling of openness and provided space for multiple opportunities for engagement, including an innovation wall and a theater for demonstrations and education.